Selling Procedures       

 

1.       Setting Asking Price

     Settling on an offering price shouldn’t be done lightly.  Once you’ve set your price, you’ve told buyers the absolute maximum they have to pay for your home, but pricing too high is as dangerous as pricing too low.  As a seller, you will want to get a selling price as close to the list price as possible.  If you start too high you run the risk of not being taken seriously by buyers and their agents.  Pricing too low can result in selling for much less than you were hoping for.  Your agent will research what homes in yours and similar neighborhoods have sold for in the past 6-12 months, and what current homes are listed for.  This is also how perspective buyers will assess the worth of your home. 

2.       Market Home Effectively

     Beyond the sign we will put in your lawn, we will create an advertising plan that will help draw buyers to your property.  This may include placing advertisements in the local newspapers and real estate guides, posting your listing on the internet, conducting open houses and more.

3.       Showtime

     Appearance does matter!  The look and “feel” of your home will generate a greater emotional response than any other factor.  Start with a good cleaning, straighten up, get rid of the clutter, declare war on dust,  repair squeaks, add a fresh coat of paint and tidy up the yard.  You can enhance the attractiveness of your home with a well-placed vase of flowers or potpourri in the bathroom.

4.       Protect-Self

     Disclose all known defects to buyers in writing.  Do the potential buyers have a pre-approval letter?  Make sure all valuables are put away or locked up.  If you have pets, make sure they are controlled or take them with you during showings.  Talk to your Agent about additional safety  precautions you should take to protect you and your family. 

5.       Making the Deal

     Rely on your Agent to guide you through this process.  Refer to the Buying Procedures page.